When you’re hungry and you really want to eat something that you have been desperately craving for you will definitely order a variety bucket and the hot and crispy bucket, KFC. This year KFC is celebrating its 50th year’s bucket. Each bucket has its own unique taste . Here, we will be getting information on his celebration and offers that they came up with.
Overview of KFC Outlets In India
In June 1995, Bangalore was the first place to open a KFC outlet in India. As soon as the Indian government had implemented the Liberalization , Privatisation , and Globalization policy ,KFC was the first foreign fast-food chain to establish its business in India. Fast food restaurant KFC gradually got popular because of its ready to eat menus list for the people.
After Bangalore, the company planned to expand its business and targeted cities like Chandigarh, Pune, Kolkata, Chennai, and Hyderabad. Since then KFC managed its brand reputation and worked accordingly to expand its business.
Sales Tactics Adopted By KFC
- KFC’s key aspect is commercial advertisement eg.they run their ads during prime time during broadcasting.
- They make their ads more attractive with the help of food photographs,infographics , celebrity endorsement,etc.
- Communication made in store while the purchase is being carried out, they do share their latest offers and combo packs and also make the customers give and take easy .
- They follow a specific system with uniforms and they give training to the team of employees.
- Client testimonials and recollections
50 years of Kfc, Kipdag, 50 Years Bucket, Variety Bucket, Hot & Crispy Bucket
The journey started in 1970 ,when Colonel Sanders had given his recipe to the world. Over many years , Kentucky Fried Chicken follows a specific method and techniques in such a way that each piece is fried and blended with a perfect flavor of masala. 50 years is a long journey and KFC has proved itself to be one of the leading.
The Ultimate offer
Kfc, Kipdag, 50 Years Bucket, Variety Bucket, Hot & Crispy Bucket , is a KFC offer for th consumers in the celebration of 50 years of their fried chicken. The history of KFC is fifty years old. With time the taste and numbers of items increased. Kipdag has been a constant taste enhancer.
Achievement of KFC’s Kipdag
Kipdag was born after combining traditional recipes with modern flavor. This is a culinary achievement of combining the traditional recipe with the modern ting of flavor . The goal was to provide a bucket of taste with his tasty and fulfilling us well. The first Kipdag appeared on a small scale but a lot of positive reviews were received in the beginning and the concept was gradually a hit .
What is special about Kfc, Kipdag, 50 Years Bucket, Variety Bucket, Hot & Crispy Bucket?
Kfc, Kipdag, 50 Years Bucket, Variety Bucket, Hot & Crispy Bucket Imagine a meal where you get to eat a mixed taste. To get the taste ,here is the ultimate bucket offer at KFC. Over the years KFC has a craze of providing crispy chicken. Everyone who likes eating non-veg jumps to eat KFC chicken , during weekends or parties,etc. It is a wholesome package of food meal
KFC Tracking Customer Journey
There are few initiatives and measures that KFC takes to analyze the Customers Behaviour.
- Stage 1 – Awareness – As we have read that kfc does a load of commercial ads for increasing the reach of his brand . starting from Television Commercials, then social media management and importantly , outdoor advertisement.
- Stage 2- Consideration- these are the points that KFC cannot neglect.
Website and mobile app for promotion and orders, customer reviews potential positive feedbacks
- Stage 3- Conversion- In store ordering ,management and ordering efficiency, mobile app ordering ,internet connectivity has to be kept in mind. Delivery service, the delivery person has to contact them if there is any problem .
- Stage 4- Loyalty- they try to win the audience’s heart by their performance , giving exclusive offers and customer feedback acts as a precautionary view to make sure the changes are requirements for importance.
- Stage 5- Advocacy- User- generated content , these keywords used to keep its website on the top of the list of fast food.Secondly , the social media advocacy to keep promoting via, posts. Referral program for maintenance of hype of the kfc
Conclusion of Kfc, Kipdag, 50 Years Bucket, Variety Bucket, Hot & Crispy Bucket
The core value of kfc is to provide the best customer service and outstanding ethical practice. Their values -” believe in all people, be your best self, make a difference, play restaurant, customers focus.`It’s been 50 years till I know that kfc has provided its service and it will continue to provide for many more years to come. Kfc, Kipdag, 50 Years Bucket, Variety Bucket, Hot & Crispy Bucket includes wings and fries that give a full complete meal to the customers.
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